We believe in universal beauty. There are certain qualities in art—and, by extension, photography—that speak to something deeper regardless of trends and taste. If those words come across as pretentious, so be it. We're not here to convince or convert you.
Forget establishment narratives and performative campaigns. We refuse to dilute our standards for mass approval. No trend-chasing. No virtue signaling through subject matter. No hashtag activism masquerading as art. If you’re here for "vibez" or influencer validation, consider this an awkward moment, grab your ring light and exit stage left.
Expect weddings, the Golden Gate Bridge and your neighborhood gas station to be largely absent. We don’t dish out the same tired Insta-filler you scroll past between ads for film emulation filters.
What you will find: photographers who shoot what matters to them. Work featured here holds up without the caption, without the backstory, without 27 hashtags doing the heavy lifting.
If you've got something real to show, we'll give it space.
Letter From The Editor
I grew up on Flickr, before Instagram took over. Found my parents' film cameras collecting dust, started shooting and discovered a community of people making work for themselves. Nobody was famous. Nobody was getting sponsored or flown anywhere. They just made art.
The photos were raw: friends at parties, lovers on couches, strangers on street corners. No pressure to perform or game algorithms. Just honest work from people photographing what they wanted, how they wanted.
I've watched too many photographers sacrifice what made them interesting for what might get them noticed and praised. Bad trade. And getting paid often just means selling out for a higher price.
Film photography doesn't need another platform dictating what's acceptable or pushing ideology through curation. It needs a place that cares about images more than metrics or The Message™.
That's what this is.