We believe in the existence of universal beauty. There are certain qualities in art — and, by extension, photography — that speak to something deeper regardless of trends and taste. If you disagree, that’s your prerogative. We’re not here to convince or convert. Some work resonates, most fades.
Forget establishment narratives, virtue signals and campaign hashtags. We refuse to dilute our standards for mass approval. No lectures, no moralizing, no algorithmic popularity contests. If you’re here for "vibez" or influencer validation, consider this an awkward moment, grab your ring light and exit stage left.
Expect weddings, the Golden Gate Bridge and your neighborhood gas station to be largely absent. We don’t dish out the same tired Insta-filler you scroll past between ads for film emulation filters.
If you bring skill and soul, you’ll find your spotlight.
Join us in pursuing work that matters.
Letter From The Editor
I came of age in the wilds of the internet, with Flickr as my stomping ground. Shortly after finding my parents’ film cameras gathering dust and deciding to make something out of them, I came across a community of people shooting for themselves. Photography wasn't making them famous; no one was sending them free film or offering to fly them across the world for sweet gigs. It was awesome.
The photos these relative unknowns made were raw: friends laughing at parties, lovers sprawled on couches, strangers dodging the lens on big city streets. Free from the pressure to please others and hack algorithms, they were authentic and uncompromising – they photographed what and who they wanted, how they wanted, when they wanted.
Along the way, though, I've seen countless photographers sell their souls for a chance at commercial success; I've seen plenty trade their integrity and originality for likes and approval. It's unfortunate because appeasing and pandering to people is, in actuality, far from cool or ever worth it in the end.
Never conform. Never acquiesce.
Never follow the sheep(le) to slaughter.
Don't be afraid to hold unpopular opinions and share them unapologetically and without pause because you have to be able to live with what you know about yourself behind closed doors, when you're alone.